Get paid in minutes using only your mobile
United Kingdom



Get paid in minutes using only your mobile

Company sector:

  • Please note that the brand name for SmartTrade App has changed to SimplyPayMe. The company's legal registered name however, SmartTrade App Ltd, has not changed however we will refer to the company as SimplyPayMe to maintain simplicity.

    SimplyPayMe is a one-stop-shop app for small business owners to run their business effectively. It is cost efficient with simple onboarding, and there is no need for POS hardware or complex logistics as it is 100% cloud based. It has an intuitive entry-level payments system that complements any other service and a full set of features from POS and invoicing to team access and customer management.

  • Key People

    Kent Vorland | CEO

    Started an early career in the Air Force where Vorland got through as one of the 0.7% who made it through the pilot academy. Despite this, Vorland had other ambitions and instead became an instructor at the Officers Academy leading as many as 150 soldiers. Following the military career he moved on to study economics and corporate finance in the US where he received straight A's and high honors which landed him a job on Wall Street directly after graduation. Within a year he was regional manager on the US West Coast with the highest closing % worldwide for the company, The Corporate Presence. Once again ambition drove Vorland to London where he started a consultancy helping people with business development and growth, through which he met SmartTrade App. After almost 2 years of boosting SmartTrade's strategies, switching to a partnership focus, bringing in potential partners like Lloyds Bank he was offered the role of CEO after Keld van Schreven. Since Vorland stepped in, December 2017, with no resources at hand, the card volume has doubled, partners like MasterCard, Wirecard and CardOne Banking have been signed, marketing campaign has been sponsored and growth projections are looking better than ever. 

    Gary Prince | Chief Strategy Officer

    Gary Prince clocked up 18 years’ experience in mobile commerce prior to being appointed as Chief of Strategy of SimplyPayMe. He has worked across all stages of the product life cycle, from the development of mobile payments to digital transformation, but his passion is user experience.  Gary’s prime objective for SimplyPayMe is the continued development of market-leading, customer-focused services/products for the SME market.

    Mark Hinder | Finance Director

    As a fellow of the ACCA, Mark qualified as a Chartered Certified Accountant while working for “big 4” firm, EY. Mark joined the SimplyPayMe team as Finance Director, bringing with him over 15 years’ experience in a range of industries including offshore wealth management at UBS and as Head of UK Finance for global sports brand Scott Sports. Leading the finance function of an independent Veterinary Hospital, Mark led the successful exit, for a then UK record at a 17.5x EBITDA multiple. Mark’s knowledge and experience will ensure the stability of SimplyPayMe as it enters its next stages.

    Michael Brennan | Chairman

    Michael started his career in the City working in Equity Capital Markets and spent 15 years in various corporate finance and broking roles and advising the Boards of small and mid-cap companies on all aspects of fundraising, M&A, market access and governance. In 2008 he left the City to join Proximagen Group plc, a listed biotech company with a market cap of £30m, as Head of Corporate Development and was an integral part of the fundraising and transaction team that grew the business which led to it's sale in 2012 for $350m. In 2013 he co-founded BenevolentAI Limited and took up the same role as Head of Corporate Development leading fundraising and transaction capabilities and growing the company into the world's leading AI based drug discovery and development company. Benevolent has raised just under $300m to date and is one of a handful of UK based companies to achieve Unicorn status to date. As well as being Chairman of SimplyPayMe, Michael is a Non-Executive Director of Adarga Limited, an AI analytics software development company, he remains on the Board of Benevolent and maintains several other active advisory positions

    Steven Metcalfe | Director

    A former stockbroker with more than 30 years’ experience working within the financial industry, Steven Metcalfe has been responsible for the majority of SimplyPayMe’s fundraising activities.
    During the course of his career, Steven has helped to raise more than £40m for the companies he’s worked with and as Director, he’s played a pivotal role within the evolution of SimplyPayMe.

  • Latest News

    • 2023-04-18

    • 2023-02-23

      SimplyPayMe Update

    • 2022-05-09

      An interview with Kent Vorland

    • 2022-02-18

      SimplyPayMe have launched a new blog

    • 2022-01-26

      SimplyPayMe Ltd Corporate Update January 2022

    • See more news

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