Petter Strömberg | COO

Mr. Strömberg started his first company at the age of 19 in the leisure boating industry and has been actively pursuing a career ever since. He has held senior positions such as CEO of a Norwegian industrial company with an annual turnover of 5 million Euro and Chief Operating Officer for Cellpoint, listed on the Stockholm Stock Exchange. Mr. Strömberg was one of the founders of Eurobrands in 2012 and was appointed COO of XQS.

“I believe one of my strengths is the ability to see “the big picture” and the opportunities therein. My career has mostly been around sales and my challenge now is to build the team that will take Eurobrands and our products to a new level and become a serious contender in this rapidly expanding market segment. I believe the progress we have made so far, with limited resources, is proof of concept and that we have found a way to market that is profitable.”

Lars Danielsson | CEO and Director of the board

Mr. Danielsson has an extensive background in Marketing from both Sweden and Internationally. In Sweden he has been Executive Marketing Director for a Staffing Agency as well as a Flooring Brand – Walk on Wood AB. With placement in Indianapolis Mr. Danielsson was employed by Centillion Inc. as Sales Director for the Nordic countries, Germany and UK.

He was one of the two original founders of XQS when the company took its first steps in a small village in northern Sweden and has stayed with the company ever since. Now, part of a larger organization, Mr. Danielsson has taken the roll as CEO

“To shoulder the responsibility to lead Eurobrands is a natural step which I am happy to accept. The challenge to lead this entrepreneurial organization in growth is a challenge but I am very confident in our ability to deliver on our high set goals.”

Andreas Eriksson | Chairman of the Board

Only 34 years of age Mr. Eriksson has an impressive career so far. While attending University he started his own company in the leisure boat industry and among else earned the agency for two US brands, Stingray and Crowline. After graduation he was employed by Länsförsäkringar (a prominent Swedish Bank and Insurance company) where he is now area Director.

“Still a fairly young man I have the energy and hunger to be part of building a new company to which I am highly motivated. When the opportunity was presented to me I needed no time to think. Eurobrands AB is well managed and now only needs focus and commitment to strategy which is two areas where I believe I can contribute. The tobacco free segment is growing fast and we have the opportunity to become a leading player although we are only at the beginning of a fantastic journey.

Therese Wennstrom | Director

Mrs. Wennstrom has and long career within the restaurant- and hotel industry. She has also held many senior positions from other companies, where ICA (Sweden’s largest retail chain) is one of them.

“On the board I represent the largest shareholder– Electric Mountains. I believe, being a woman, I can contribute with other views that might not otherwise be considered. Eurobrands strategy for growth and the plans to list the company is for me personally very exciting to be part of.