The Rockster Ltd

United Kingdom - Acre House, London

Company sector:

Consumer products
  • Aspirational dog food brand drawing on European luxury & quality targeted to dog owners offering Life-Enhancing Products with stylish design that are differentiated, innovative and “best of the best”. The Company is setting new standards for quality, design, transparency & traceability within the industry; Reassuringly expensive and on trend with current scientific shift to microbiome balance.

    Rockster quite simply has established a new standard in calibre of ingredients, dog nutrition and palatability never seen before in the industry. We are passionate about enhancing the lives of our pets and offer retailers the opportunity to genuinely offer their customers the choice of having the best of the best. Hailed as “more than just food”, Rockster is the only bio-organic dog food in the world that is certified as a superfood in its own right, having transformed the lives of many dogs.

    Acknowledged as the “best of the best” from Europe it offers the dog owner the ability to feed, or superboost kibble, with the highest calibre of complete and balanced organic food to their dog without having to cook and source the ingredients themselves or take up room in their freezer.

  • Key People

    Board Members

    Zoe Ley | Chairman

    Founder & Managing Director, Chairman of the Board

    Zoe (nee Appleyard) graduated with a First Class Honours degree in Politics, Philosophy and Economics and had a successful career in the City, first at Merrill Lynch and then at NM Rothschild where Zoe was the managing Director of Rothschild Ventures.  Zoe subsequently started and Life Capital which she successfully sold to Durlacher in 2003, now Panmure Gordon and owned by QInvest.  Due to her Godfather, Sir John Vane, Zoe specialised in medical ventures including Viacell, Silence Therapeutics, Cardiatis and also advised Channel Four in its corporate and brand restructuring.  Zoe also founded the Life Neurological Research Trust in 2000 and has been a Trustee of the Royal Institution of Great Britain.  In 2004 Zoe was honoured by the Queen as one of the 200 “high achieving” women in England alongside Margaret Thatcher, JK Rowling and Tamara Mellon and was elected by Management Today in 2003 & 2005 as one of the most powerful women in England under 35 years old.  Zoe is mother of Balthazar and Clementine and helped to develop Rockster food alongside some of Germany’s leading nutritionists based around the autoimmune responses triggered by dysbiosis within the gut microbiome.  Following the success of the food, Zoe cancelled her advisory contract with Cardiatis to focus on building The Rockster Limited.

    Sven Ley | Director

    Founder & Managing Director, Board Director

    Sven Ley is the only child of Margaretha & Wolfgang Ley, founders of ESCADA and has grown up within the Luxury brand industry.  Under the management of the Ley family, the Escada group grew to sales of $1.5 billion.  Sven graduated with a Masters in Economics from Webster University in Geneva and aside from working within Escada and other group companies such as Primera in Hong Kong, Sven has advised or initiated a number of brands ranging from clothing to watches.  Following the bankruptcy of Escada under new management, Sven launched a high profile bid to buy back Escada together with Zoe and a number of prominent figures from retail and the fashion industry.  He is the co-founder of a successful online art business operated out of Munich and advised brands such as Huntsman prior to co-founding The Rockster Ltd. Sven is known for his global contact base and speaks 4 languages. 

    Charlotte Clark | Non-Executive Director

    Charlotte Clark founded INCA Productions in 1999 having studied fashion design, building it to become the leading event and marketing agency with clients including Chanel, Samsung, Prada, Dom Perignon, IWC and Breitling.  INCA is engaged in a variety of diverse projects including the British Fashion Awards and luxury product launches such as Victoria Beckham’s Range Rover and is a market leader in delivering creative strategy to transform businesses both in the UK and US.  Charlotte has been a non-executive Director of The Rockster Limited since its inception and has helped to provide creative strategy and direction.


    Hector Agnew | Operations Manager

    Hector originally came to work with Rockster as an intern in September 2016 and has become a permanent full time member of the team having impressed us with his work ethic and fantastic customer feedback.  Hector graduated from Eton College in 2011 with A levels in Geography, Economics and Biology going on to earn a Bachelor of Science degree (2.1) from Edinburgh University in Geography in 2016.  During his gap year he worked as a teacher at Ludgrove and spent 6 months travelling South America, Australia and New Zealand. Hector is responsible for fulfilment, office management and other operations including communicating with UK customers, both retail and wholesale.  Hector is a dog lover who has grown up with dogs all his life.

    Bianca Boulton Major | Head of Nutrition & Product Development

    Until recently Bianca has been the head of Nutrition for Natural Instinct presiding over its growth to £10m of turnover as one of very few fully qualified nutritionists in the UK and the US, holding a BSc (hons), PGDip Nutrition & Canine Nutrition, MSFTR, CPN. Working as a veterinary nurse, Bianca realised the lack of un-biased support and information for optimal diet formulation for pets. Furthering her degree and post-grads in Human and Animal Nutrition, she has studied in the US and the UK and is one of a few Certified Companion Animal Nutritionist in the UK. Bianca is passionate about improving pet nutrition and within the UK she is a certified CPD lecturer in animal nutrition, regularly lecturing in the UK and abroad.  Bianca is also a Member of the American Association of Veterinary Nutrition and has taken a close interest in Rockster since becoming aware of the food in December 2016. We are thrilled she will now be the head of Nutrition, not only developing new products, advising on individual cases for customers but also publicly marketing Rockster worldwide.

    Dave Weller | Head of Digital & Graphic Design

    Dave first became involved in Website and Graphic Design in 1999, after a National Diploma in Engineering at Merton Technical College.  He was part of an IT trainee scheme at UCL and spend 3 years learning to design and build websites from scratch using nothing more than a Notepad program.  After travelling for a year around Australia in 2002, Dave returned to the UK and joined the London Fire Brigade, whilst he started to build a freelance business designing and building websites for small companies.  In 2009 he was part of a group of individuals who set up a media company specialising in Music and Design and during his time there until 2016 he lead the design arm of the business to BestFor Web awards in consecutive years for the South East and Nationally.  Dave now focusses his time between small design agency, Lillian Kelly Design and The Rockster Ltd.  Dave is increasingly recognised as an industry expert, Dave continues to further his skills and stay ahead of the curve.

  • Latest News

    • 2023-12-03

      Rockster News

    • 2022-10-11

      Spotlight: Rockster Business Update

    • 2022-09-29

      Spotlight : The Rockster : Le point sur les activités

    • 2022-09-12
    • 2021-09-07

      Rockster have won best dog food at the PetExpo 2021

    • See more news

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